Puma is created by the little brother of Adidas Founder. Puma lived within the shadow of Adidas for a time, but follows closely behind Adidas now, bears away the market share of Adidas, and be prepared to occupy 10% of yankee market. Design style of Puma caters for fashion, uses entertainment stars for example Mr brad pitt to create advertisement, and it is consumption goal is hobbledehoys.
Newbalance: its style is anti-Puma and anti-Nike. It's down-to-earth and its orientation is the old people. It doesn't invite stars to advertise, based on different feet to make shoes, and spends more focus on produce more shoes in various sizes.
However, Adidas, Puma and Newbalance haven't produced so famous and classical styles such as nike dunks, jordan shoes, nike air force one etc.