While the twins probably would have liked for his or her product to not be banned, neither was everything surprised at the NBA's decision.
Citing players being under contract with larger footwear companies as the problem with APL's breaking into the, the Goldston twins hope they are able to eventually provide a product which they believe might help reduce fatigue and improve an athlete's performance with the span of a whole game.
The Goldston twins raise a very good point. For many basketball players, the opportunity to add just a slight little bit of added lift, while reducing late-game fatigue, would be a no-brainer; however, using the sneaker business being big business -- big business the NBA obviously has a good deal committed to -- products such as that of Athletic Propulsions will continue to possess a difficult time gaining acceptance by the association.
A set of entrepreneurs, and University of Los angeles alumni, have experienced their invention of a basketball shoe banned from use in the National Basketball Association. The brand new shoe is really a concept basketball shoe that purportedly adds a little more to a player's vertical game.
The shoe company that created the shoe, Athletic Propulsions Labs, was originally founded by twins Adam and Ryan Goldston.
With a father that already worked in the shoe industry, the twins used their loved ones connections to begin Athletic Propulsions Labs, footwear company 'dedicated to providing exclusive high-performance athletic footwear and apparel products employing a mixture of breakthrough technology, advanced materials and innovative product design.'
The NBA has now banned the business's shoes -- a $300 set of basketball shoes known as the Concept 1 that utilizes a spring-based system within the sole to advertise increased life -- for that 2010-11 season.