The truth is: there is a lot inside a name. Plenty. Especially when you are looking at your business name. There are plenty of products to consider in selecting a business name. Luckily, there are many free suggestions for naming a business easily available on the web.Chiefly, the name should convey more to the reader than just what your business is or what it really does. Think about most of the names in business.
Let's take Nike' for instance. The little TM following the name implies that it's trademarked. Do you know where the word Nike originated? Most people know it's derived from the Greek goddess of victory. Which means this company decided on a name that implies around the world, 'victory.' It's sending a strong message of association. Take a look at their logo ' the famous 'swoosh' and 'wings' design. What does it imply for you? FAST ' very fast ' fast enough to fly. So this company that makes athletic wear and sneakers is now related to several broad thoughts: very fast, flying and victorious mercurial superfly pas cher. Now what is the company's slogan? 'Just do it.' This implies courage, perseverance and dedication.
So wrap it all up and you've got a very successful brand name and image. 'Fast, victorious and courageous' is exactly what an athlete really wants to be. And just what do athletes buy? Athletic gear, obviously.
This is a part of what is called 'Branding' within the marketing world. To brand a business means that you consistently portray exactly the same image and evoke exactly the same emotions. Some brands, as we noted above, carry much more connotations. When someone mentions the company, Whirlpool / GE', what is your opinion of? You may think of the ad campaigns, or even the phrase 'GE - We bring good things alive,' or electricity powering the products we use everyday, light bulbs, appliances, and so on.
A brand is a name or trademark connected with a product or producer. Brands have grown to be increasingly key components of culture and the economy, now being referred to as 'cultural accessories and private philosophies'. (Wikipedia.org)
So let the name you choose operate in conjunction with the general 'theme,' 'brand' or 'idea' that you want to convey about your business. Check with the trademark office to ensure the name you select is not already taken. Once you have chosen your ideal company name, act fast to claim your name within an Internet Web address (URL) and on social networking Internet sites. Register your company name out of all spots ' you may want to trademark it. Take steps to safeguard your organization and types from brandjackers.